Chapter | Reflections on the Futures of Marketing: Practice and Education | 1997

Janus and Marketing: The Past, Present, and Prospective Future of Marketing

by S. A. Greyser

Keywords: Marketing;

Citation:

Greyser, S. A. "Janus and Marketing: The Past, Present, and Prospective Future of Marketing." In Reflections on the Futures of Marketing: Practice and Education, edited by D. R. Lehmann and K. E. Jocz. Cambridge, MA: Marketing Science Institute, 1997.