Publications
Publications
- 1997
- Reflections on the Futures of Marketing: Practice and Education
Janus and Marketing: The Past, Present, and Prospective Future of Marketing
By: S. A. Greyser
Keywords
Citation
Greyser, S. A. "Janus and Marketing: The Past, Present, and Prospective Future of Marketing." In Reflections on the Futures of Marketing: Practice and Education, edited by D. R. Lehmann and K. E. Jocz. Cambridge, MA: Marketing Science Institute, 1997.