Response | Harvard Business Review | November – December 1993

'Is It Too Late for Pacer to Change Course?' A Response to 'When New Products and Customer Loyalty Collide'

by D. A. Leonard-Barton

Keywords: Change; Product;

Citation:

Leonard-Barton, D. A. "'Is It Too Late for Pacer to Change Course?' A Response to 'When New Products and Customer Loyalty Collide'." Harvard Business Review 71, no. 6 (November–December 1993): 25–28.