Chapter | Competing in the Age of Digital Convergence | 1997

Alliance Clusters in Multimedia: Safety Net or Entanglement?

by D. A. Leonard and C. Gomes-Casseres

Keywords: Alliances; Media; Media and Broadcasting Industry;

Citation:

Leonard, D. A., and C. Gomes-Casseres. "Alliance Clusters in Multimedia: Safety Net or Entanglement?" In Competing in the Age of Digital Convergence, edited by D. B. Yoffie. Boston: Harvard Business School Press, 1997.