Article | California Management Review | fall 1998

Agile Product Development: Managing Development Flexibility in Uncertain Environments

by S. Thomke and D. Reinersten

Keywords: Research and Development; Product; Management; Risk and Uncertainty;

Citation:

Thomke, S., and D. Reinersten. "Agile Product Development: Managing Development Flexibility in Uncertain Environments." California Management Review 40, no. 1 (fall 1998): 8–30. (Translated into German and reprinted in Harvard Business Manager (May 1999). Also reprinted in Engineering Management Review 28, no. 1 (2000), special issue on Strategy and New Product Design.)