Article | Journal of Economics & Management Strategy | fall 1998

The Effectiveness and Targeting of Television Advertising

by R. Shachar and B. Anand

Keywords: Media; Advertising;

Citation:

Shachar, R., and B. Anand. "The Effectiveness and Targeting of Television Advertising." Journal of Economics & Management Strategy 7, no. 3 (fall 1998): 363–96.