Article | Journal of Consumer Research | April 1995

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

by John A. Deighton and Kent Grayson

Keywords: Marketing; Relationships; Management; Public Opinion;

Citation:

Deighton, John A., and Kent Grayson. "Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus." Journal of Consumer Research 21 (April 1995).