Article | Journal of the Academy of Marketing Science | fall 1997

Commentary on 'Exploring the Implications of the Internet for Consumer Marketing'

by J. A. Deighton

Keywords: Online Technology; Web; Customers; Marketing;

Citation:

Deighton, J. A. "Commentary on 'Exploring the Implications of the Internet for Consumer Marketing'." Journal of the Academy of Marketing Science 25, no. 4 (fall 1997).