Article | Journal of Creative Behavior | 1997

Entrepreneurial Creativity Through Motivational Synergy

by T. M. Amabile


This paper defines and describes entrepreneurial creativity, which is the generation and implementation of novel, appropriate ideas to establish a new venture. Entrepreneurial creativity can be exhibited in established organizations as well as in start-up firms. The central thesis of this paper is that entrepreneurial creativity requires a combination of intrinsic motivation and certain kinds of extrinsic motivation — a motivational synergy that results when strong levels of personal interest and involvement are combined with the promise of rewards that confirm competence, support skill development, and enable future achievement.

Keywords: Creativity; Motivation and Incentives; Organizational Culture; Entrepreneurship; Innovation and Invention;


Amabile, T. M. "Entrepreneurial Creativity Through Motivational Synergy." Journal of Creative Behavior 31 (1997): 18–26.