|
Article
| Journal of Creative Behavior
|
1997
Entrepreneurial Creativity Through Motivational Synergy
by
T. M. Amabile
|
Abstract
This paper defines and describes entrepreneurial creativity, which is the generation and implementation of novel, appropriate ideas to establish a new venture. Entrepreneurial creativity can be exhibited in established organizations as well as in start-up firms. The central thesis of this paper is that entrepreneurial creativity requires a combination of intrinsic motivation and certain kinds of extrinsic motivation — a motivational synergy that results when strong levels of personal interest and involvement are combined with the promise of rewards that confirm competence, support skill development, and enable future achievement.
Keywords: Creativity;
Motivation and Incentives;
Organizational Culture;
Entrepreneurship;
Innovation and Invention;