Case | HBS Case Collection | January 1977

MRC, Inc. (Consolidated)

by Thomas R. Piper

Abstract

A large diversified company must develop a strategy for a division whose performance has deteriorated due to its aging product. Alternatives range from liquidation to a major investment in a new product. The formal capital budgeting system is compared with the informal process by which projects are identified and presented. This case is a consolidation of MRC, Inc. (A) and (B) by R.W. Moore.

Keywords: Corporate Strategy; Business Divisions; Capital Budgeting;

Citation:

Piper, Thomas R. "MRC, Inc. (Consolidated)." Harvard Business School Case 277-123, January 1977.