Case | HBS Case Collection | 1977
by Thomas R. Piper
A large diversified company must develop a strategy for a division whose performance has deteriorated due to its aging product. Alternatives range from liquidation to a major investment in a new product. The formal capital budgeting system is compared with the informal process by which projects are identified and presented. This case is a consolidation of MRC, Inc. (A) and (B) by R.W. Moore.
Keywords: Restructuring; Goods and Commodities; Global Strategy; Transformation; Failure; Decisions; Business Strategy; Product Design; Problems and Challenges; Investment; Budgets and Budgeting; Performance; Manufacturing Industry;
Citation:
Piper, Thomas R. "MRC, Inc. (Consolidated)." Harvard Business School Case 277-123, January 1977.
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