Publications
Publications
- December 1998
- HBS Case Collection
Mercedes-Benz in Alabama: Lessons from the Field TN
By: William J. Bruns Jr. and Carin-Isabel Knoop
Abstract
Teaching Note for (9-199-028).
Keywords
Citation
Bruns, William J., Jr., and Carin-Isabel Knoop. "Mercedes-Benz in Alabama: Lessons from the Field TN." Harvard Business School Teaching Note 199-039, December 1998.