| HBS Case Collection
(Revised November 1998)
Novartis (A): Being a Global Leader
For the Novartis leaders, the decision to "use stretch budgets again next year" highlights the tension between candor and empowerment and command-and-control, between the new and the old, between high performance and business as usual, between Ciba and Sandoz. Management must decide what kind of company and culture they want to build.
Keywords: Goals and Objectives;
Budgets and Budgeting;