Publications
Publications
- May 2017 (Revised May 2019)
- HBS Case Collection
Intuit: QuickBooks (B)
By: David Yoffie and Nicole Tempest Keller
Abstract
This short case updates the earlier Intuit case on transitioning from a product company into a platform company. In addition to providing information on the recent successes and challenges of the business, it also explores a new challenge of building a platform with a branded third-party solution or a “white label” solution, which would hide the third-party brand.
Keywords
Citation
Yoffie, David, and Nicole Tempest Keller. "Intuit: QuickBooks (B)." Harvard Business School Supplement 717-513, May 2017. (Revised May 2019.)