Publications
Publications
- March 2017
- HBS Case Collection
Pintura Corporation: The Lena Launch Decision, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Citation
Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 917-526, March 2017.