Chapter | Engines of Innovation: U.S. Industrial Research at the End of an Era | 1996

Commercial Technology: Imaginative Understanding of User Needs

by D. A. Leonard and J. Doyle

Keywords: Technology; Service Delivery; Consumer Behavior; Perception; Business Ventures;

Citation:

Leonard, D. A., and J. Doyle. "Commercial Technology: Imaginative Understanding of User Needs." In Engines of Innovation: U.S. Industrial Research at the End of an Era, edited by Richard S. Rosenbloom and William J. Spencer. Boston: Harvard Business School Press, 1996.