Case | HBS Case Collection | May 1997 (Revised June 2003)

Prestige Telephone Company

by William J. Bruns Jr.

Abstract

An independent regulated telephone company has established a computer services subsidiary that seems to remain unprofitable. Managers must determine whether it is profitable or not and consider changes in pricing or promotion that might improve profitability. A rewritten version of an earlier case.

Keywords: Management Analysis, Tools, and Techniques; Profit; Cost vs Benefits; Business Subsidiaries; Telecommunications Industry;

Citation:

Bruns, William J., Jr. "Prestige Telephone Company." Harvard Business School Case 197-097, May 1997. (Revised June 2003.)