Publications
Publications
- October 2016
- HBS Case Collection
Longchamp
By: Jill Avery
Abstract
Teaching Note for HBS No. 316-086.
Keywords
Brand Positioning; Luxury Brand; Luxury; Retailing; Product Strategy; Marketing; Brands and Branding; Marketing Strategy; Apparel and Accessories Industry; Retail Industry; France; Europe
Citation
Avery, Jill. "Longchamp." Harvard Business School Teaching Note 517-046, October 2016.