Publications
Publications
- 2008
Harvard Business Online—Marketing Know:How: How CEOs Should Work With Customers
By: John A. Quelch
Citation
Quelch, John A. "How CEOs Should Work With Customers." Harvard Business Online—Marketing Know:How (blog). September 22, 2008. https://hbr.org/2008/09/how-ceos-should-work-with-cust.