Publications
Publications
- 2007
Harvard Business Online—Marketing Know:How: How Marketing Hype Hurt Boeing and Apple
By: John A. Quelch
Citation
Quelch, John A. "How Marketing Hype Hurt Boeing and Apple." Harvard Business Online—Marketing Know:How (blog). November 2, 2007. https://hbr.org/2007/11/how-marketing-hype-hurt-boeing.