Publications
Publications
- December 2015
- HBS Case Collection
YouTube for Brands
By: Thales S. Teixeira and Matthew G. Preble
Abstract
This teaching plan is designed to support Thales S. Teixeira's and Leora Kornfeld's "YouTube for Brands," HBS No. 514-048.
Citation
Teixeira, Thales S., and Matthew G. Preble. "YouTube for Brands." Harvard Business School Teaching Plan 516-044, December 2015.