Chapter | The Palgrave Encyclopedia of Strategic Management | 2017

Technology Adoption

by Chris Forman, Avi Goldfarb and Shane Greenstein


Using examples from information technology adoption, we emphasize the role of costs, benefits, communications channels and dynamic considerations in the decision to adopt new technology. We discuss differences between adoption by consumers and adoption by firms. We emphasize the adoption of business process innovations, which alter organizational practices and often involve the post-adoption invention of complementary business processes and adaptations. Within the context of business adoption, we discuss the inherent challenges in identifying the decision maker and the role of competition in influencing the benefits to adoption.

Keywords: Technology Adoption;


Forman, Chris, Avi Goldfarb, and Shane Greenstein. "Technology Adoption." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan, 2017. Electronic. (Pre-published December 2014, updated June 2016.)