Publications
Publications
- June 2015 (Revised May 2017)
- HBS Case Collection
Philips Healthcare: Marketing the HealthSuite Digital Platform
By: John A. Quelch
Keywords
Healthcare; Experiential Quality; Conformance Quality; Clinical Outcomes; Cost Efficiency; Quality; Performance; Health Care and Treatment
Citation
Quelch, John A. "Philips Healthcare: Marketing the HealthSuite Digital Platform." Harvard Business School Teaching Note 515-113, June 2015. (Revised May 2017.)