Case | HBS Case Collection | May 2015

China Yintai: Developing Shared Value in China

by Christopher Marquis, Ying Zhang and Shiyu Yang

Abstract

Under the leadership of CEO and President Shen Guojun, China Yintai was increasingly committed to philanthropic initiatives. Drawing upon his experience as an entrepreneur and a philanthropist, Mr. Shen saw the urgent need to build bridges between business practices and philanthropy and cultivate a new business culture that incorporated "shared value." The case study documents Yintai's recent collaboration with Peking University on founding China's first masters program of social enterprise management. By training management professionals for China's philanthropy sector, Yintai and Mr. Shen expected to bring about revolutionary impact in the long run and change the face of China's philanthropy.

Keywords: Giving and Philanthropy; China;

Citation:

Marquis, Christopher, Ying Zhang, and Shiyu Yang. "China Yintai: Developing Shared Value in China." Harvard Business School Case 415-078, May 2015.