Book | 2014

Retail Revolution: Will Your Brick & Mortar Store Survive?

by Rajiv Lal, Jose B. Alvarez and Dan Greenberg

Abstract

In Retail Revolution, the authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this framework works in practice.

Keywords: Business Ventures; Online Technology; Marketing Strategy; Distribution Channels; Retail Industry;

Citation:

Lal, Rajiv, Jose B. Alvarez, and Dan Greenberg. Retail Revolution: Will Your Brick & Mortar Store Survive? Self-published, 2014.