Case | HBS Case Collection | September 2014

Google Inc. in 2014

by Benjamin Edelman and Thomas R. Eisenmann


Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next.

Keywords: search engines; google; Online Advertising; Online Technology; Search Technology; Network Effects; Business Model; Competition; Information Technology Industry; Advertising Industry;


Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. in 2014." Harvard Business School Case 915-004, September 2014.