Teaching Plan | HBS Case Collection | August 2014

The Huffington Post

by Thomas R. Eisenmann

Abstract

In February 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its growth strategy. Foremost, Huffington Post management must determine whether to rely to a greater extent upon social networking technologies (e.g., Facebook, Twitter) to select and present the content delivered to specific users or continue to rely on human editors to play a curator role.

Keywords: Internet; Newspapers; Entrepreneurship; Growth and Development Strategy; Journalism and News Industry;

Citation:

Eisenmann, Thomas R. "The Huffington Post." Harvard Business School Teaching Plan 815-052, August 2014.