Publications
Publications
- 2011
Dirección estratégica en países emergentes: Elementos fundamentales para plantear el crecimiento de las empresas latinoamericanas [Strategic management in emerging countries: Fundamental tools to plan the growth of Latin American firms]
By: Roberto Vassolo and Luciana Silvestri
Abstract
This book seeks to help managers in emerging economies formulate and implement strategy, design their organizational structure, and nurture their organization's identity as part of an integrated, holistic process. Chapters cover classic topics such as industry analysis and positioning, capability building, product portfolio management and managing product life-cycle, blending well-known strategy models with the idiosyncrasies of strategic thinking in an emerging economy.
Keywords
Organizational Identity; Organizational Alignment; Emerging Economies; Strategy; Business or Company Management; Organizational Structure; Organizational Culture; Developing Countries and Economies
Citation
Vassolo, Roberto, and Luciana Silvestri. Dirección estratégica en países emergentes: Elementos fundamentales para plantear el crecimiento de las empresas latinoamericanas [Strategic management in emerging countries: Fundamental tools to plan the growth of Latin American firms]. Buenos Aires, Argentina: Ediciones Granica, 2011, Spanish ed.