Article | Academy of Management Best Paper Proceedings | Forthcoming

Drivers and Dynamics of Online Word of Mouth

by Frank Nagle and Christoph Riedl

Keywords: online word of mouth; online communities; online product reviews; consumer behavior;

Citation:

Nagle, Frank, and Christoph Riedl. "Drivers and Dynamics of Online Word of Mouth." Academy of Management Best Paper Proceedings (forthcoming).