Supplement | HBS Case Collection | June 2014

Ad Classification at Right Media — slide supplement (widescreen)

by Benjamin Edelman

Abstract

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.

Keywords: media; Online Advertising; Market Participation; Negotiation Tactics; Marketing communications; communication; Marketing Communications; Online Advertising; Standards;

Citation:

Edelman, Benjamin. "Ad Classification at Right Media — slide supplement (widescreen)." Harvard Business School PowerPoint Supplement 914-054, June 2014.