Article | Foreign Affairs Latinoamérica | July–September 2014

Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]

by Anita Elberse

Abstract

Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to pursue a superstar-acquisition model, a talent-development model, or a mix of both. Wherever clubs fall on this spectrum, having a strategy that recognizes the global importance of stars is critical to long-lasting financial success.

Keywords: sports industry; sports management; talent management; Talent and Talent Management; Sports; Sports Industry; Europe; Latin America;

Citation:

Elberse, Anita. "Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]." Foreign Affairs Latinoamérica 14, no. 3 (July–September 2014): 19–27.