Teaching Note | HBS Case Collection | June 2014

Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

by Boris Groysberg, Sarah L. Abbott and Robin Abrahams


Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee communication that HPCL introduced as part of its effort to adapt to increased market competition during the early 21st century. The TN focuses on three key themes presented in the case: change management, vision crafting, and effective organizational communication strategies.

Keywords: Communication strategy; change management; leadership; Communication; Change; Leadership; Management; Energy Industry; India;


Groysberg, Boris, Sarah L. Abbott, and Robin Abrahams. "Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication." Harvard Business School Teaching Note 414-006, June 2014.