Case | HBS Case Collection | June 2014 (Revised January 2015)

Access Health CT: Marketing Affordable Care

by John A. Quelch and Michael Norris


At the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut's state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term sustainability.

Keywords: health care; health care industry; health care policy; public health insurance exchange; Health Care and Treatment; Health Industry; Connecticut;


Quelch, John A., and Michael Norris. "Access Health CT: Marketing Affordable Care." Harvard Business School Case 514-119, June 2014. (Revised January 2015.)