Supplement | HBS Case Collection | June 2014

Harley-Davidson in India (B)

by Krishna Palepu and David Lane


This case examines how Harley-Davidson has worked to globalize its business by focusing on how CEO Matt Levatich and India country manager Anoop Prakash assess and act on the opportunities and challenges posed by entering the Indian market, and where and how the lessons they learn there are applicable elsewhere both geographically and within Harley-Davidson's organization.

Keywords: india; globalization; emerging markets; manufacturing;


Palepu, Krishna, and David Lane. "Harley-Davidson in India (B)." Harvard Business School Supplement 114-044, June 2014.