Article | Harvard Business Review | June 2014

Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak

by Benjamin Edelman

Abstract

Many companies depend on powerful platforms which distinctively influence buyers' purchasing. (Consider, Google, Amazon, and myriad others in their respective spheres.) I consider implications of these platforms' market power, then suggest strategies to help companies recapture value or at least protect themselves from abuse.

Keywords: competition; market power; dominance; Advertising Campaigns; Marketing Channels; Agreements and Arrangements; Competitive Strategy; Negotiation; Transportation Industry; Information Technology Industry; Web Services Industry;

Citation:

Edelman, Benjamin. "Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak." Harvard Business Review 92, no. 6 (June 2014): 86–92.