Article | Harvard Business Review | May 2014

Right Up the Middle: How Israeli Firms Go Global

by Jonathan Friedrich, Amit Noam and Elie Ofek


The article considers international business enterprises based in Israel and how they successfully expanded from their origins as small businesses. A common technique of those companies in which they focused on market entry in other countries whose markets were too small to have attracted competition from larger international business enterprises yet were not adequately served by domestic companies is considered. Examples offered include the drip irrigation equipment company Netafim, Teva Pharmaceuticals and computer software industry firm Amdocs.

Keywords: Globalized Firms and Management; Israel;


Friedrich, Jonathan, Amit Noam, and Elie Ofek. "Right Up the Middle: How Israeli Firms Go Global." Harvard Business Review 92, no. 5 (May 2014): 113–117.