Case | HBS Case Collection | April 2014 (Revised June 2014)

GE and the Industrial Internet

by Karim R. Lakhani, Marco Iansiti and Kerry Herman

Abstract

CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients based on analytics of this data and information. The case considers the implications of such an initiative across all 6 of GE's business units, and how best and how quickly to execute the strategy. The firm has committed $1b in investment, building out a new software center in California, and a commercial sales function at headquarters to deploy the new products and services.

Keywords: technology; operations management; strategy; big data; Business analysis; corporate strategy; Digital technology; Digital Innovation; general management; general strategy; Global Competitiveness; global strategy; innovation; Innovation and Management; industrial internet; GE; Innovation and Invention; Technology; Air Transportation Industry; Energy Industry; Health Industry; Industrial Products Industry; Information Technology Industry; Manufacturing Industry; Medical Devices and Supplies Industry; Rail Industry; Transportation Industry; Technology Industry; North and Central America; Asia; Europe; Middle East; Latin America;

Citation:

Lakhani, Karim R., Marco Iansiti, and Kerry Herman. "GE and the Industrial Internet." Harvard Business School Case 614-032, April 2014. (Revised June 2014.)