Teaching Note | HBS Case Collection | April 2014 (Revised May 2014)

Harvard Business School Executive Education: Balancing Online and Offline Marketing

by John A. Deighton and Leora Kornfeld

Citation:

Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Teaching Note 514-123, April 2014. (Revised May 2014.)