Case | HBS Case Collection | March 2014 (Revised June 2014)

salaUno: Eliminating Needless Blindness in Mexico

by Richard Hamermesh, Regina Garcia Cueller and Valeria Moy


In May 2013 the co-founders and co-CEOs of salaUno, Javier Okhuysen and Carlos Orellana, were encouraged by the results of their fledgling start-up. salaUno was founded as a for-profit enterprise in order to have the capital needed for rapid growth and to fulfill its mission of Eliminating Needless Blindness in Mexico. salaUno had grown from doing 75 cataract surgeries in its first month of operation to a high of 388 surgeries 21 months later. This case explores the challenges in scaling up a healthcare venture within a developing country.

Keywords: medical services; developing countries; developing markets; health care industry; health services; healthcare ventures; healthcare startups; Health Care and Treatment; Health; Medical Specialties; Developing Countries and Economies; Health Industry; Mexico; Mexico City;


Hamermesh, Richard, Regina Garcia Cueller, and Valeria Moy. "salaUno: Eliminating Needless Blindness in Mexico." Harvard Business School Case 814-041, March 2014. (Revised June 2014.)