Teaching Note | HBS Case Collection | March 2014

Tesla Motors

by Eric Van den Steen


In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews, had recently raised first-year production targets, and had started taking orders for its next car, the Model X. Tesla seemed to be on its way to defying the skeptics and becoming the first US company to enter the car industry with a mass-produced car since WWII and the first to successfully launch a fully electric car. Or was it not?

Keywords: Technological Innovation; Production; Product Launch; Business Strategy; Auto Industry; United States;


Van den Steen, Eric. "Tesla Motors." Harvard Business School Teaching Note 714-483, March 2014.