Case | HBS Case Collection | March 2014 (Revised May 2014)

China Vanke (A-1)

by Lynn S. Paine, John Macomber and Keith Chi-ho Wong

Abstract

As China's largest homebuilder, China Vanke Co. Ltd. (Vanke) was facing an industry downturn sparked by strong government intervention. Faced with falling prices, Vanke's president must decide whether to keep the company's pricing and product positioning intact, and how aggressively to pursue its greener building strategy. Follow-up cases present additional decisions, including how, and how aggressively, to improve safety and quality (A-2), and whether to expand into other asset classes, such as commercial real estate.

Keywords: real estate; China; green building; sustainable development; leadership; business government relations; Leadership; Business and Government Relations; Urban Development; Growth and Development Strategy; Safety; Real Estate Industry; China;

Citation:

Paine, Lynn S., John Macomber, and Keith Chi-ho Wong. "China Vanke (A-1)." Harvard Business School Case 314-104, March 2014. (Revised May 2014.)