Case | HBS Case Collection | March 2014

Ghurka

by Jose B. Alvarez, Walter J. Salmon and Christine Snively

Abstract

Ghurka was a 38-year-old luxury leather goods brand that specialized in leather and twill luggage, handbags, and accessories. Brightwork Brand Holdings Corp. acquired it as an asset purchase in 2011. Ghurka, under CEO John Reuter, worked to re-launch the brand with a ten-year, three-phase growth plan. The company aimed to be profitable by 2016. Management worked to address challenges surrounding the role of wholesaling, Ghurka's advertising strategy, and leather sourcing issues.

Keywords: luxury; retailing; Luxury;

Citation:

Alvarez, Jose B., Walter J. Salmon, and Christine Snively. "Ghurka." Harvard Business School Case 514-078, March 2014.