Case | HBS Case Collection | March 2014 (Revised March 2014)

Samsung Electronics: TV in an Era of Convergence

by Karim Lakhani, Marco Iansiti and Kerry Herman

Abstract

From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the future of TV? The case considers Samsung Electronics TV Group's product development processes, as the company's mobile and TV offerings increasingly converged and consumer demands and behavior pushed the historically clear boundaries of product, content, engagement and interaction.

Keywords: Digital Innovation; technology; technology management; digital convergence; Digital technology; innovation; product development; korea; Samsung; television; Product design; Technological Innovation; Technology; Innovation and Invention; Innovation Leadership; Innovation and Management; Product Development; Product Design; Electronics Industry; Korean Peninsula; Asia;

Citation:

Lakhani, Karim, Marco Iansiti, and Kerry Herman. "Samsung Electronics: TV in an Era of Convergence." Harvard Business School Case 614-034, March 2014. (Revised March 2014.)