Case | HBS Case Collection | March 2014

MediaTek: From Feature Phones to Smartphones

by Willy Shih


MediaTek was the third largest fabless semiconductor company in the world, and was the second largest supplier of the silicon microchips that powered mobile phones. Yet as the company's chairman reflected on his R&D strategy, he wondered why it hadn't moved faster on the transition to smartphones. He also thought about what was on his firm's menu of choices, and what was on the menus of his competitors.

Keywords: Decision Choices and Conditions; Decisions; Business Strategy; Corporate Strategy; Technology Adoption; Telecommunications Industry; Semiconductor Industry; China; Taiwan;


Shih, Willy. "MediaTek: From Feature Phones to Smartphones." Harvard Business School Case 614-059, March 2014.