Case | HBS Case Collection | February 2014 (Revised April 2014)

Komatsu in China

by Krishna Palepu, Akiko Kanno and Nobuo Sato

Abstract

Komatsu built a very successful business in China over the last two decades. But it is now facing rising competition from lower cost domestic Chinese companies which are themselves trying to become global players. Facing the same situation, Caterpillar is implementing a two-brand strategy. What should Komatsu do to retain its leadership position in China?

Keywords: Leading a global business; building a business in emerging markets; Emerging Markets; Construction Industry; China; Japan;

Citation:

Palepu, Krishna, Akiko Kanno, and Nobuo Sato. "Komatsu in China." Harvard Business School Case 114-004, February 2014. (Revised April 2014.)