| HBS Case Collection
(Revised April 2014)
Komatsu in China
Komatsu built a very successful business in China over the last two decades. But it is now facing rising competition from lower cost domestic Chinese companies which are themselves trying to become global players. Facing the same situation, Caterpillar is implementing a two-brand strategy. What should Komatsu do to retain its leadership position in China?
Keywords: Leading a global business;
building a business in emerging markets;