Teaching Note | HBS Case Collection | March 2014 (Revised April 2014)

23andMe: Genetic Testing for Consumers (A) and (B)

by John A. Quelch

Citation:

Quelch, John A. "23andMe: Genetic Testing for Consumers (A) and (B)." Harvard Business School Teaching Note 514-106, March 2014. (Revised April 2014.)