Case | HBS Case Collection | February 2014 (Revised August 2016)


by Joseph B. Lassiter III, William A. Sahlman and Sid Misra


Strava is a new fast-growing social network for the avid cyclist and runner. The Strava case traces the entrepreneurial journey of two serial entrepreneurs who have been co-founders in a prior venture, and who have co-founded Strava 3 years ago. The protagonists must decide whether or not to accept the Series A investment terms from their venture capitalists.

Keywords: entrepreneurship; cycling; biking; running; Sports; technology; mobile app; mobile; GPS; motivation; behavioral science; founders; term sheet; investment; terms; Silicon Valley; lifestyle; Strava; financing; fundraising; angel; valuation; Growth; forecast; Business Startups; Business Plan; Trends; Forecasting and Prediction; Decision Choices and Conditions; Corporate Entrepreneurship; Institutional Investing; Collaborative Innovation and Invention; Innovation Leadership; Innovation Strategy; Innovation and Management; Technological Innovation; Management Succession; Growth Management; Growth and Development Strategy; Market Timing; Bicycle Industry; Consumer Products Industry; Technology Industry; Sports Industry; Web Services Industry; California; New England;


Lassiter, Joseph B., III, William A. Sahlman, and Sid Misra. "Strava." Harvard Business School Case 814-055, February 2014. (Revised August 2016.)