| HBS Case Collection
Strava is a new fast-growing social network for the avid cyclist and runner. The Strava case traces the entrepreneurial journey of two serial entrepreneurs who have been co-founders in a prior venture, and who have co-founded Strava 3 years ago. The protagonists must decide whether or not to accept the Series A investment terms from their venture capitalists.
Keywords: entrepreneurship, cycling, biking, running, sports, technology, mobile app, mobile, gps, motivation, behavioral science, founders, term sheet, investment, terms, silicon valley, lifestyle, Strava, financing, fundraising, angel, valuation, growth, forecast;
Forecasting and Prediction;
Decision Choices and Conditions;
Collaborative Innovation and Invention;
Innovation and Management;
Growth and Development Strategy;
Consumer Products Industry;
Web Services Industry;
Lassiter, Joseph B., III, William A. Sahlman, and Sid Misra. "Strava." Harvard Business School Case 814-055, February 2014.