Publications
Publications
- January 2014 (Revised June 2015)
- HBS Case Collection
Amgen Inc: Pursuing Innovation and Imitation? (A), (B)
By: Ian Mackenzie
Keywords
Strategic Change; Biosimilars; Medical Biotechnology; Emerging Markets; Industry Structure; Uncertainty; Strategy Development; Implementation; Corporate Strategy; Pharmaceutical Industry; Biotechnology Industry; United States
Citation
Mackenzie, Ian. "Amgen Inc: Pursuing Innovation and Imitation? (A), (B)." Harvard Business School Teaching Note 714-425, January 2014. (Revised June 2015.)