| HBS Case Collection
Aldi: The Dark Horse Discounter
In 2013, Aldi—the world’s 8th largest retailer—planned to accelerate its U.S. expansion. Aldi was a German-based hard discounter that sold a limited assortment of private-label groceries and household items in barebones stores. Despite its presence with 1200 stores in 32 states, Aldi was still relatively unknown in the U.S. But it was often cited as one of the reasons for Walmart’s exit from Germany. Could it compete with Wal-Mart in the U.S., Wal-Mart’s home market?