Publications
Publications
- January 2014 (Revised August 2020)
- HBS Case Collection
Building a Social Media Culture at Dell
By: Rohit Deshpandé and Michael Norris
Abstract
As Michael Dell refocused his newly-private company on services and solutions, the entire corporation was pushed to embrace social media.
Keywords
Citation
Deshpandé, Rohit, and Michael Norris. "Building a Social Media Culture at Dell." Harvard Business School Case 514-096, January 2014. (Revised August 2020.)