Supplement | HBS Case Collection | January 2014

Día Día Practimercados: Meeting the Daily Needs at the Base of the Pyramid (B)

by Michael Chu, Regina Garcia-Cuellar and Rosa Amelia Gonzalez

Citation:

Chu, Michael, Regina Garcia-Cuellar, and Rosa Amelia Gonzalez. "Día Día Practimercados: Meeting the Daily Needs at the Base of the Pyramid (B)." Harvard Business School Supplement 314-085, January 2014.