Case | HBS Case Collection | January 2014 (Revised February 2014)

The Rise and Fall of Nokia

by Juan Alcacer, Tarun Khanna and Christine Snively

Abstract

In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was threatened by competition from new lower-cost Asian manufacturers. Apple's 2007 release of its iPhone established an entire new category—the smartphone—immediately popular with users. What were Nokia's missteps over the years? What should Nokia have done differently?

Keywords: Mobile phones; smartphone; telecommunications; wireless technology; emerging market; Technological Innovation; Competition; Emerging Markets; Mobile Technology; Wireless Technology; Telecommunications Industry; Asia;

Citation:

Alcacer, Juan, Tarun Khanna, and Christine Snively. "The Rise and Fall of Nokia." Harvard Business School Case 714-428, January 2014. (Revised February 2014.)